Conventional cotton SUCKS.
On average, it takes more than 700 gallons of water to make one t-shirt from conventional cotton. That’s the amount of water one person would drink over a 2.5 year period.
In addition, conventional cotton production is responsible for 16% of total insecticides worldwide and 7% of pesticides, while only taking up 2.5% of the world’s arable land.
By choosing organic cotton for our initial line, we used zero harmful chemicals or pesticides while also saving over 500 gallons of water for every shirt we produced. We also used 62% less energy, and had 70% less acidification potential than conventional cotton shirts.
Oh, and we offset all of the carbon emissions from our production and your use (washing and drying) to make these shirts 100% carbon neutral.